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Sierra Leone Economic Diversification: Investment Readiness

Marketing, branding and investor-readiness support for selected Sierra Leonean SMEs.

Business consultancyWorld Bank SLEDP · The Betts Firm ConsultMarketing ExpertJuly 2025–March 2026Freetown, Sierra Leone · 2026

The approach

David refined Business Improvement Plans, market positioning and value propositions, and developed pitch materials and marketing assets.

The results

Equipped SMEs with actionable marketing plans, stronger brand identities and investment-ready presentations.

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